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A newsletter will improve your fundraising

3 minute read
By the
  • May 22nd, 2017

If used properly, a newsletter can be a great asset for a nonprofit organization. It can be a great tool for enhancing the fundraising ability of an organization while rallying supporters and volunteers. Here are some of the ways through which a well prepared newsletter can help your nonprofit organization.

Keep your organization on top of donors’ minds

You don’t want your organization to be labeled as the organization that reaches out to volunteers and donors when requesting them to volunteer or to make their contributions. It’s therefore important to keep your organization on top of their minds by sending them a newsletter on regular basis. You can use the newsletter to share informative content about your organization. For instance, send a newsletter that educates donors and prospects about the cause of your organization. This will turn them into more informed supporters. Recipients of your newsletter might not volunteer or donate to your organization upon receiving the newsletter. However, they will most likely become engaged supporters of the cause of your nonprofit organization.

Additionally, you can use a newsletter to maintain relationships with donors and volunteers. Making sure that your donors, advocates, and volunteers read a newsletter from your organization is a great way of increasing their chances of donating when asked to. Nevertheless, you must provide a valuable newsletter. Sending a boring newsletter that doesn’t add value to the recipients will bore them and they will direct your emails to the spam folder.

Let people know about the upcoming events of your organization

A newsletter can be a great tool for promoting an upcoming event. Perhaps, you have email addresses of people that are interested in the activities of your organization. In that case, you can use an email newsletter to spread the word about your upcoming event. Note that many supporters may not visit your organizational website more often. That means they might not know what your organization is up to. However, sending them a newsletter via their emails will increase their chances of learning about the upcoming event of your organization. Hopefully, they will most likely participate in that event.

Additionally, some recipients of your newsletter might be interested in volunteering in your organization. Therefore, you can use a newsletter to promote the available volunteer opportunities in your organization. In fact, there might be interested volunteers that don’t know whether there are volunteer opportunities in your organization.

Let donors know where your fundraising dollars are going

You can use a newsletter to disclose what your organization has been doing with the money that it receives from donors. Ideally, use a newsletter to share the successes of your organization. A newsletter can for instance help your organization in showcasing the impact that its operations are having on the community. It can also be a great way of ensuring that your supporters feel like they are a part of the successes of your organization. This is a great way of developing more meaningful, deeper relationships with donors. In fact, sharing successes through a newsletter can motivate donors to increase their contributions and impact more on the target community.

Additionally, disclosing where your nonprofit organization takes contributions from donors will have a significant, long-term impact on your organization. That’s because it will make them feel valued as key players in your organization. This feeling can be enhanced by thanking donors and volunteers for their contributions. Let them know what their contributions mean to your organization and the community where their donations were spent. Such messages sent via a newsletter may seem small but their impact can be huge.

Basically, a newsletter can help your organization in many ways if used properly. It can help it not just in connecting with donors, supporters, and volunteers, but also maintaining relationships with them and keeping your organization on the top of their minds. This increases the possibility of having them continue to donate to your organization in the future.

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