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Five Ways to Spread the Word About Your Fundraising Campaign

5 minute read
FEB22 by the

Making the decision to hold an online fundraiser and making it happen are two different things. There is so much that goes into planning a fundraiser including setting goals of the fundraiser and deciding on the methods to use in spreading the word about your fundraising campaign. Perhaps, a major challenge that many people face when running a fundraising campaign online is determining the best ways of spreading the word about their fundraiser. Fortunately, once you know how to spread the message about your online fundraising campaign, you not only draw the attention of more potential donors to your organization, but also make your fundraiser stand out.

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How Social Media Can Supercharge Your Online Fundraising

4 minute read
FEB07 by the

Social media is a great tool for modern organizations that engage in online fundraising. Different social media platforms like Facebook, Twitter and Google+ enable organizations to spread information about their fundraising campaigns with ease. Thus, they enable organizations to reach out to more potential donors and convince them to make contributions. Ideally, social media is not just about television spoilers and funny videos. It can be an effective tool that enhances the social good. Basically, the power of the social media lies in its ability to engage a wider audience. This makes it a very important tool when it comes to online fundraising.

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The Advantages of Online Fundraising

4 minute read
JAN24 by the

The Internet and social networking sites have enabled a new phenomenon: online funding of projects, businesses, inventions and special interest. This is of particular benefit to non-profit and charitable groups, as it offers a new avenue for fundraising, similar to crowdfunding. While the percentage of charitable giving online is small in comparison to overall giving (7% of total), there are a variety of reasons for that statistic. At the same time, though, online giving is growing at four times the rate of traditional methods, largely because of the ease and focus through giving online.

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How to Motivate Your Volunteers

4 minute read
JAN10 by the

Your volunteers are more than unpaid workers. They have chosen to contribute their time and effort to your cause for reasons other than financial reward. This makes their rationale for giving their time more powerful and entrenched than mere immediate financial reward. Because of their unique status, they deserve special and dedicated attention.

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How to Build Donor Trust and Increase Donor Retention

6 minute read
DEC27 by the

Building donor trust and increasing donor retention is paramount to the success of your fundraiser. In any relationship, whether professional or personal, trust plays an important role, in particular, donors trusting your organization is essential when trying to build a loyal supporter base. In addition to the trust of a donor in your organization, their confidence in your cause is equally important because it can help determine the level of their support and loyalty.

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Five Reasons Your Organization Needs to Fundraise Online

4 minute read
DEC12 by the

Online fundraising is relatively new and it is understandable that some organizations may be hesitant to dive in. However, it can benefit both profit making and non-profit organizations in numerous ways. Gathering monetary contributions for any cause has not been easy in the past. Nevertheless, modern technological advancements have made fundraising safer and easier. Modern organizations and individuals are now embracing innovative platforms and techniques to fundraise online. Regardless of the nature or size of your organization, you need to consider online fundraising.

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You Are Overpaying for Your Online Fundraising

4 minute read
DEC06 by the

With online fundraising, your organization can reach out to more potential donors than with traditional fundraising. However, most fundraising websites want to keep a large percentage (5% to 7%) of the raised donations on top of the credit card processing fees. This is usually challenging for small, non-profit organizations as steep platform fees end up unnecessarily inflating the fundraising expense. Perhaps, this might make you consider whether you are overpaying for your online fundraising.

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